Adorama Rental Co. (ARC) has become an establishment that fits in perfectly on a bustling block in the middle of New York City. But its more than just a business; its a tradition that has made it possible for photographers, videographers, DPs’ and artists to capture the world the way they see it through an ever-evolving array of equipment and technology. Adorama Rental Company, ARC, rents and supports the full range of Still and Motion cameras (including Lenses & Accessories), Lighting, and Grip Equipment. It is a “one-stop” destination for all sorts of shoots, carrying the most comprehensive list of DSLR’s, Digital Backs, Video and Digital Cinema Cameras, Strobes & Continuous Lights, at rates that make sense.
Adorama boasts a knowledgeable and friendly staff maintaining the feel of old photo shops where customers are provided for on a one-on-one basis. "We show people every product they have interest in, and put it in their hands" says Adoramas’ owner, Mendel Mendlowits. The philosophy is simple: “serve customers properly and they become loyal.”
This philosophy has served them well and the name Adorama has become synonymous with quality gear at affordable prices. This has extended into their rental division. The Adorama Rental Co. has been revamped under the leadership of Miguel Goodbar. His vision for rebranding and transforming ARC began with a complete renovation of the space. Tearing down walls, opening up the space to natural light transformed the customer experience. Also, by reinvesting in new gear helped to reposition ARC as a market leader. ARC carries a large inventory of the latest equipment, maintained under the most rigorous quality control. In addition, they have experts in the different fields of image making available to consult with you on projects of every level, complexity or budget. Easy online ordering and free Curbside service also help make the rental experience a pleasant one for their customers. ARC has recently invested over 10 million dollars worth of new inventory to keep pace with advances in technology and customers interest in the “latest and greatest” gear. ARC is constantly working to improve, expand and diversify their product lines and services. They have definitely earned their place as one of the leaders in the NY rental market, and why we are happy to include them in our production hotspot family. Be sure to check them out.