When it comes to expendables and production equipment rental it comes down to three things: details, details, details. When it comes to paying attention to the small stuff, Wits End Group has elevated this into an art form. With locations in both Manhattan and LIC, they have made sure their warehouses are fully loaded with the newest and best maintained production equipment and expendables. Their years of experience have taught them how to expect the unexpected, which means they come prepared. In other words, they’ve got you covered.
Keith Guliner founded Wits End in 1999. Starting with just one truck Keith, and later Meisha Klint, have grown Wits End Group into a leading go to company. Their business philosophy from the beginning has been to do everything they can to make your job run smoother, and keep you happy. They make a point of making sure everything is in top working order, if not, it is tossed, and they make double sure they have everything in stock.
From a humble beginning they have grown their business to include a broad range of gear and services. Expendables alone encompass a staggering volume of things. Everything from gels, to electrical supplies, tape, cleaning supplies, layout board and much much more, is maintained in a way that you will always find what you need. Wit’s End buys in very large quantities to not only ensure in stock status, but makes it possible to offer items at affordable prices. They even go the extra step to have things manufactured to their specific specs. Things like gaffer’s tape that is more resistant to heat so that you can get it closer to lights, or layout board they have made exclusively for them are examples of the ways Wit’s End is always looking out for their customers.
In addition to expendables, and production gear Wits End offers:
Truck and auto rental: Every production needs some kind of vehicle, and it make sense to rent from someone who understands the business. Wits End offers exceptional vehicles for rent, from cube trucks, cargo vans, SUVs and more. They have just introduced a Mercedes Sprinter, custom built as a mobile office specifically for the entertainment industry. It’s worth a visit to their site just to check this cool beast out .
Pre Loaded custom trucks “Wits Trucks”: Wits Trucks are like a “swiss army knife on wheels” according to their site. Basically they have taken everything you need and fit it into one truck. Each night the truck is refreshed so you always have what you need when you need it. The truck driver is a fully qualified PA to help with your production, and of course knows the truck like the back of their hand. Check out their site to see the impressive list of items these trucks include.
These guys have built their business with hard work and attention to detail. They clearly love what they do, and understand the production business. If that wasn’t enough, they are also a great bunch of guys. We say check them out, and you’ll understand why their customers keep coming back.
547 West 49th Street
NY, NY 10019
43-26 12 Street
Long Island City, NY 11101